A look at the inaugural rendition of the project from concept to reality through digital and film photographs.
On December 14th, photos came down off the walls and we closed the doors to the space at 318 canal street. Participants and passersby had had time to visit and take in the photographs to see how 85 photographers interpreted the theme ‘canal.’ It didn’t seem right to end the project just like that so in an effort to memorialize the project and keep the photographs accessible to the public, we created a small ‘zine’.
A limited quantity of 200 zines were printed each with all 100 photographs pictured. A few copies are still in stock. If you are interested in purchasing you can find copies here.
Copies have made their way around the world already. We have shipped to Hong Kong, Paris and California.
Of the 100 rolls that were distributed, 85 rolls were returned….not bad NYC! These 85 rolls were all processed and scanned. Some rolls never saw the light. Old cameras, broken shutters, dead batteries can cause complications. Other rolls stood out almost immediately.
Contact sheets were sent out to the jury which was comprised of a collection of artists, curators, photographers and gallerists.
Platon - portrait photographer
James Danziger - photography gallerist
Roya Sachs - independent curator
Quentin de Briey - street photographer
Adrienne Raquel - fashion photographer
Sean Andrew Jackson - documentary photographer
Neil Hamamoto - conceptual artist
Each jury member made a small selection from the contact sheets and the “winning” 100 photographs were set to be printed.
A few photos from the winning 100…
In under 10 hours, 100 interested people walked in to our space ready to shoot on the theme ‘canal.’ Word got out quick and just like that the 100 rolls were gone.
In under 3 hours our first roll was returned by a gentleman named Don Standing. Don got dragged into our space by his kids who encouraged him to participate. Don seemed reluctant at first but ended up having a jury approved roll. Upon returning his roll of film Don insisted I must take a donation back. He handed me a fresh roll of 35mm film and encouraged me to shoot it. Thanks Don.
In October 2018, worthless studios piloted the concept on New York City’s Canal street as part of Wallplay Network’s #OnCanal project. FREE FILM : CANAL was an absolute success, reaching thousands of passersby who were all itching for the project to run again. In a matter of nine weeks, a rundown store front was converted to a fully operational darkroom and uniquely designed exhibition space acting as a community hub for old and young local photographers alike to express themselves on the prompt phrase ‘canal.’
IMMEDIATE AUDIENCE RESPONSE
We distributed 100 rolls with limited prior marketing in under 10 hours. The project’s concept and space were inviting to all.
ACTIVE ENGAGEMENT WITH PARTICIPANTS
85 participants returned their rolls after engaging with the prompt and hitting drop-off deadlines. We created real relationships and trust with our participants right away.
RECOGNIZABLE AND REPRESENTATIVE JURY
We put together a jury with members ranging in age, sex, race, and religion to make sure all view points were represented equally.
PROJECT EXTENDED TWICE
Our host extended our project from 24 days to 64 days. The feedback and demand to visit the space was high.
HIGH INTEREST IN FUTURE PROJECTS
Nearly 1,000 in-person email signups by people interested in knowing more about future projects and wanted to be a part of the next rendition.
STRONG SOCIAL ENGAGEMENT
A new Instagram account reached as high as 10k impressions in a single day from local and non local accounts. It’s a photo project! There’s lots of amazing images to be seen.